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The best way of measuring ROI for Social Media.
I posted a question on the best way to measure ROI for Social Media on my Linkedin, as I am doing research on ROI methods for Social Media for an upcoming Marketing Technology Summit, at which I will...
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ROI for Social Media? It’s way more..it’s a new way to do business.
How do we think about ROI for Social Media? A few weeks back I asked for feedback for a talk I was giving and here are my learnings on ROI and measuring Social Media on marketing projects. After...
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TEI- Total Economic Impact and ROI in Social Media for Customer Service
Many of you have emailed me looking for the link to the Forrester information that I discussed at the BMA conference. Dr Natalie Petouhoff, has done a great job of proofing the model for customer...
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Ad agency pay per tweet programs
I had an interesting question come to the blog. How should you pay a PR or ad agency for doing your companies tweeting? Some have suggested a flat fee per day others are floating the idea of doing...
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