I posted a question on the best way to measure ROI for Social Media on my Linkedin, as I am doing research on ROI methods for Social Media for an upcoming Marketing Technology Summit, at which I will be speaking.
The Question posted was:
How are you measuring your ROI on your social media? What’s working for you? Researching examples for an upcoming talk.
This topic is top of mind for CMO’s. What is really working in social media? How do you know if it is working? How do you measure it and how do you plan and report out on a realistic ROI on social media?
I will add replies below as comments come in. Please feel free to add your own.
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